Shoplifting is one of the biggest issues facing retailers especially during the busy holiday shopping season. Theft is known to increase during this time and can be an especially worrisome problem for small business retailers. According to the 2012-2013 Global Retail Theft Barometer, 34% of retail loss is due to shoplifting and 32% is due to employee theft. Surveillance systems can be a simple, affordable and effective way to catch shoplifters and deter theft in the future.
Signs warning customers and employees that they are being recorded, as well as installing security cameras where they can be easily seen is a great way to deter theft. When potential shoplifters know that a store is protected with surveillance cameras they are less likely to target it. Employees are also less likely to steal from their employees if they know that there are working cameras that are being monitored regularly. Therefore, it is also a good measure to let your employees see you reviewing footage. Keep monitors where they can be seen by both employees and customers so they know that your cameras are actively recording footage.
Surveillance footage can also be used to catch shoplifters in the act and used as evidence for law enforcement officials. Also, when an act of shoplifting is detected on camera, security staffers can be quickly deployed to the scene to stop it. Video surveillance technology can be especially helpful in this way. You can use software to digitally monitor your customers and employees in real-time and alert you when it senses suspicious behavior. This way, shoplifters can be stopped before they get away with your merchandise.
It is important to keep your store protected year-round, especially during high traffic times like the holiday shopping rush. We recommend installing cameras in both employee and customer areas, including stock and break rooms for the most effective coverage. With security cameras monitoring your property around the clock you can rest assured knowing your store is protected.
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